Friday, October 31, 2008

Warning: Social Networking is Dangerous

Now that I have your attention, I can tell you that it’s not that dangerous. Do you drive a car to work? Do you sometimes walk down city streets? Ever had a successful conversation with a stranger that didn’t end up with you badly hurt or robbed?

All of these just require a little common sense to do them with an acceptable degree of risk. Participating in social networking is the same. You learn the rules, play well, and learn how to protect yourself. You’ll be fine.

So, a few things to consider:

  • Don’t rant. A comment on someone’s post should be interesting, analytical, friendly, courteous, kind, etc.—but never off the hook angry. It will stay around for a lot longer than you are mad, and it may come back to bite you.

  • Stay “a little bit anonymous.” Don’t publish your phone number on the Internet unless you’re really ready for it. Offering a product or service personally? Give them an email address and a PO Box—but not your street address. If you need to indicate your location, be general (Boston, instead of Wellesley). Use a professional name, pen name or stage name if it makes sense.

  • Don’t stay in a fight. If you get attacked, walk away. Block the troll commenter from your blog site, stop reacting to a personal attack. It will just go on and on, and there is no point. And you end up looking as bad as the troll if you’re not careful.

  • Your boss is looking at you. Remember that when you post a waist-up naked pic of yourself, or drunken shots of the next party—or let your friends do it. It was on a site for just your friends? You’re just a “right-click/copy picture” away from someone who has had a falling out with you broadcasting it to the world.

When you’re on the Internet, just remember that when you post something, comment, or generally make a fool of yourself it is in front of an audience of millions, or at least could be. If that is what you’re planning, that might be okay. If it’s an accident, watch that first step—it’s a doozy.

Friday, October 17, 2008

So, You Want to Play in Social Networking?

It may seem a little silly to use a social medium to help educate people about social media. But a blog (weblog) like this is one of the simplest and effective ways to get the word out quick, even if you’re not much of a social network user.

Has your company started pondering the use of social networking to help market its products and services? Is your organization considering using social networking to shore up its product support with users, customers and clients? Are you playing catch up with more savvy colleagues or find there are few around you who understand social networking, including yourself?

I’m here to help you fill in the gaps, assess the benefits, and get you rolling, IN addition to this blog, you can completely jumpstart our social networking knowledge by reading my short primer on the subject—What is Social Networking and How Will it Help My Bottom Line?

Do you need to get your executive team up to speed fast? You can certainly send them her or to my book for fast-start information. You many also want to invitee me in for a full or half-day work shop. Your head may be spinning with all the new ideas and terms, but we’ll get you grounded fast, and you’ll be up and running!